Cardboard and Scotch Tape

Cardboard and Scotch Tape Problems (my mistake)
For the first newsletter of 2017 I want to tell you about a mistake I made.
Years ago I made the mistake…
Of getting in business with someone who…
On the surface seemed pretty solid.
It looked like

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Social Media Through The Years

Early before You’re Late
Imagine for second…
You’re out with your friends for the night and looking for some fun. (Maybe New Year’s Eve?)
Early before You’re Late
Imagine for second…
You’re out with your friends for the night and looking for some fun. (Maybe

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Why Google Wants HTTPS

Just like back in early 2015 when Google’s “Mobilegeddon” was in full swing it is time to act.
If you don’t remember…
That was when Google…

Started warning smartphone web surfers if a site was not “mobile friendly.”
Began using “responsive web design” as

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Russian Hackers

Russian Hackers
Russian Hackers have been in the news a lot lately.
No political commentary here… BUT…
I have seen some questions fly by my email over the last few days wondering about the various types of “hacks” that are out there. I

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Simplest Restaurant Marketing Ever

Simple is good right?
So here’s a simple and easy to implement marketing plan for you.
There are two things in play here. Both are brain-dead obvious. And I get it – some are always gonna be one-time guests – maybe they

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Google Adwords Click to Message

 I like to stay on top of the developments with Google Adwords.
Over the years Google has kept adding various ad extension options for us to use.
So… you can add specific content or a specific call to action.
You can highlight your

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Chatbots for Small Business

Saying Bye-Bye to Battle Axe Bertha
I was listening to a colleague and networking partner tell a story of being referred to a pediatric dentist by her dentist. This was because her dentist did not treat kids.
Long-story made really short…
What she

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Chatbot Web Search

I wonder what your thoughts are here?
About Allo replacing Google?
First…  What is Allo?
Allo is Google’s new messenger app.
My thoughts about Allo…
As far as being a messenger app… it’s got a snowball’s chance of winning the messenger app war.
Let’s face it…
Competing

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Small Business Facebook Messenger Chatbot

You might be one of them?
The 1 billion people that use Facebook Messenger.
Here’s what I’m seeing.
Messenger is NOT replacing the phone and will not any time soon.
Messenger is NOT replacing lead-gen and call to action forms to produce a lead

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Intent Marketing and Interruption Marketing

In the past we have hit on this.
I love it because it is so easy and so obvious.
Online… And in all marketing really…
There are two things always working…
Intent and Interruption.
Intent is when the prospect seeks you out.
They head to Google

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