Back Links

Back-Links
 
 
The term “back-links” is always uttered out of most “Tom, Dick & Harry” SEO Guys.
Reason being.
Back Links were a part of Google’s Algorithm from the start. If they don’t know this they should not even pretend.
Most don’t know this –

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Online Marketing That Turned 404 Error into 17 Leads

From 404 Error to 17 Leads
I like case studies.
Here’s an interesting one.
This guy’s business’s website was turned off.
Shut down.
If you went to it – you got a 404 Error Message! No good.
Step 1… As soon as he came on board

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Where Most Users End Up After Google Listings

Where do they end up most?
If you ever check the stats from your Google My Business Listing you may notice something interesting.
And that’s…
Most users who end up on a Google Listing end up in the same place AFTER they stop

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Embracing Google My Business New Functions

Will doing this bring your Google Listing higher?
The answer is…
Probably … Yes… But…Google won’t say that.
In the last year Google has added a bunch of tools to its Google My Business product.
Google My Business is the “free listing” (free cheese

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Facebook Used

Businesses that profit from addiction? One comes to mind…“Big Tabaco.”
I was not around, but I’ve heard about and seen ads for cigarettes that were all nice and fluffy.  Everyday Americans enjoying their Cools and Winston’s.
One ad actually stated “they don’t

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How Ben and Jerry Stayed in Business

Over the weekend my daughters found a little stock-pile in our freezer of mini Ben & Jerry’s ice-cream containers.
If you know Ben & Jerry’s… you know the ice-cream comes in small containers, but these containers are even smaller.
My daughter, Marissa

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Citations

Citations
In the local search marketing game, you can’t go too far without hearing the term…
“Citations.”
Fact is… Citations counted for most of the impact on rankings in Google’s early formula for determining which websites to show for which keywords.
Over the years,

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Out-Dated SEO Assumptions that Hurt Rankings

Out-Dated SEO Assumptions that Hurt Rankings
In conversations.
Sometimes in the form of an inquiry.
I see all sorts of erroneous assumptions about SEO.
Here are a couple from recent conversations…
“We should get a bunch domain names that have the keywords in them, right?

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40 Percent Of Americans Get Their News From Facebook

One of the big news stories in the last two weeks has been Facebook’s mission to make their network a place of enjoyment. Rather than a place filled with nastiness and miss-information.
And ya know why this is such a big

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Google’s Next Mobilegeddon

Back in 2015… Google got many sites and businesses to make some changes and at least develop mobile versions.
We went the route of “Responsive Design” for our clients back in early 2013.
Google’s 2015 Mobilegeddon was all about Google flagging sites

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