“But, they’re young, they know this stuff!”
The famous last words of a business owner who did damage to their brand by assuming “young people” must know online marketing and social media.
Do you remember the sad story of James Foley?
This blew my mind.
I learned that Fast Food workers were protected by “No Poaching” agreements.
These agreements prevented Franchise owners from being able to entice workers to change jobs.
Recently… as with any private sector over-reach … the Government … stepped in.
Before we get to this “simple approach”… a side note.
Google Does NOT Call You!
But for years – I have had conversations with business owners who swear they “keep getting calls from Google.”
Google does not call you.
Tons of boiler
Supermarket gets in the “Landing Page” game.
While browsing Facebook the other day – I came across an add from a local supermarket chain.
This was a first for me.
I have never seen this store do any sort of marketing beyond…print.
The term “back-links” is always uttered out of most “Tom, Dick & Harry” SEO Guys.
Back Links were a part of Google’s Algorithm from the start. If they don’t know this they should not even pretend.
Most don’t know this –
From 404 Error to 17 Leads
I like case studies.
Here’s an interesting one.
This guy’s business’s website was turned off.
If you went to it – you got a 404 Error Message! No good.
Step 1… As soon as he came on board