The Danger of Outsourcing Social Media to a 23 Year Old

“But, they’re young, they know this stuff!”
The famous last words of a business owner who did damage to their brand by assuming “young people” must know online marketing and social media.
Do you remember the sad story of James Foley?
The poor

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Fast Food Workers

This blew my mind.
I learned that Fast Food workers were protected by “No Poaching” agreements.
These agreements prevented Franchise owners from being able to entice workers to change jobs.
Recently… as with any private sector over-reach … the Government … stepped in.
The

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The Thermostat and The End of an Era

We had some issues with our central A/C in our townhouse/condo.
Boil it down to a poor install during construction.
It’s funny – when I saw the sticker of the company who did the install – about seven months ago… when I

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A simple approach but first about the grain industry

Before we get to this “simple approach”… a side note.
Once again…
Google Does NOT Call You!
But for years – I have had conversations with business owners who swear they “keep getting calls from Google.”
Google does not call you.
The problem…
Tons of boiler

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Here come the newspaper ad sales guys

The local newspaper ad sales guys & girls have been around for decades.
In the days when local newspapers had tons of eye-balls looking at them, the salespeople would show up, tell you how many readers they had, tell you all

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Supermarket Using Landing Pages

 
Supermarket gets in the “Landing Page” game.
While browsing Facebook the other day – I came across an add from a local supermarket chain.
This was a first for me.
I have never seen this store do any sort of marketing beyond…print.
What they

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Do Social Media Back-Links Matter

Over the years, I have seen where this is a point of confusion.
The question is…
“Do back-links from social media sites help with SEO?”
And I usually get the question more in the context of…
“When I post on Facebook and link to

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Back Links

Back-Links
 
 
The term “back-links” is always uttered out of most “Tom, Dick & Harry” SEO Guys.
Reason being.
Back Links were a part of Google’s Algorithm from the start. If they don’t know this they should not even pretend.
Most don’t know this –

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Online Marketing That Turned 404 Error into 17 Leads

From 404 Error to 17 Leads
I like case studies.
Here’s an interesting one.
This guy’s business’s website was turned off.
Shut down.
If you went to it – you got a 404 Error Message! No good.
Step 1… As soon as he came on board

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Where Most Users End Up After Google Listings

Where do they end up most?
If you ever check the stats from your Google My Business Listing you may notice something interesting.
And that’s…
Most users who end up on a Google Listing end up in the same place AFTER they stop

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