Total 180 when it comes to online marketing
Total 180 Mindset
A couple of weeks ago… a website we host was sold along with the rest of the business.
During the transition, the previous owner and the new owner were messing with some domain settings.
This caused the website to “go down.”
It was restored in a few hours.
But this little “support issue” made me realize the “total 180” mindset small business owners have about their websites and online marketing.
See… the new owner of this business, an already very successful business owner, was pissed his site was down.
He expressed…. “Hey… this is a vital part of our marketing… it CAN NOT be DOWN!”
This guy has worked hard to make online marketing an important driver of business.
And… NO … his business is not unique and there are many others in his industry who claim not to give a flyin’ falcon about their online presence. (Mostly due to ignorance or arrogance).
And that is the 180. How can it be seen so differently?
Rising… to the “top” of the to do list for some… and forever staying on the back-burner for others?
Only Dr. Phil could answer.
But it’s true…. Not all businesses really need to worry about their online presence.
I like to use Warren Buffet as an example.
His holding company, Berkshire Hathaway, has a horrible website.
But the fact is… his holding company does not do business or market via the web.
No one is “checking out” Berkshire’s site to get a feel for them. Not how business is done over there.
BUT… Businesses Buffet owns… Different Story…
Geico Insurance, Wells Fargo, DQ and many others all have a solid web presence because it’s paramount to their image and their marketing that their web presence be awesome.
If you do business like Buffet and have zero competitors – I’d agree… don’t worry much about a solid web presence.
If you’re not a billionaire… get a grip on digital marketing.
This week’s link…
How are you doing with your Facebook Marketing?
Be nice to find out … right?
About the author
Mike Dolpies (aka Mike D.) owns “Ocean View Publishing, LLC” - a diverse media/Internet Marketing and Consulting Company.
He started his first business when he was just 18 years old. By the time he was 23 that business had generated well over a Million Dollars in sales and was consistently in the top 20% of its industry.
He's the Author of 6 different books. His first book, “Motion Before Motivation, The Success Secret That Never Fails,” became a bestseller on Amazon.com
He's been a guest on the Fox Morning News several times and has been written about in many newspapers.
His work has also appeared on Entrepreneur.com and Fox Businsss.com
