The Who of Small Business Content Marketing

August 03, 2014
Mike Dolpies

Here’s the question…

When putting together web content, social media content, blog content any other content marketing… the most important question is who?


“Who” is the answer to the question.

Who are you targeting?

Who is following you on Facebook?

Who is your audience?

Who is browsing your website and needs some information?

Frequently… we’ll coach clients on content marketing and website content. Or we’ll write content for our clients. But either way… the key consideration is “WHO?”

You have to really think about who you are selling to.

Speak their lingo.

Give them the information they need to make a decision about contacting you.

Empathize with them.

Really put yourself in their shoes.

When you do this and really think about “the who”… you’ll stand out from the crowded market of platitudes and self-serving content.

About the author

Mike Dolpies Mike Dolpies (aka Mike D.) owns “Ocean View Publishing, LLC” - a diverse media/Internet Marketing and Consulting Company. He started his first business when he was just 18 years old. By the time he was 23 that business had generated well over a Million Dollars in sales and was consistently in the top 20% of its industry. He's the Author of 6 different books. His first book, “Motion Before Motivation, The Success Secret That Never Fails,” became a bestseller on He's been a guest on the Fox Morning News several times and has been written about in many newspapers. His work has also appeared on and Fox

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