Questions About Content Marketing Frequency Answered
Often… I’m asked.
“How frequent should we be with our content marketing?”
The question never comes out exactly like that.
The variations usually go like this…
“How often should I be posting on my Facebook Business Page?”
“How about email marketing… ??… what’s the rule?”
“What about push notices through a mobile app?… How often is too often?”
“Blogs/News” on my website… what…??… Once a month, a week?”
“OMG – so much to think about… HELP!”
Most of the time my response is… “RELAX.”
No need to get stressed out about Content Marketing
The fact you’re thinking about these questions means you’re way ahead of the game against most business owners who choose to do nothing.
Sometimes I also add… AND… depending on your business… you should be picking up the phone and making a few calls too.
So how about we use this week’s newsletter to give you the shortest answers ever to these questions?
Q:“How often should I be posting on my Facebook Business Page?”
A: Doesn’t matter… how about every day… every hour… I don’t care. Most of your “Likes” are NOT gonna see what you post anyway unless you have an ad budget and an ad strategy. Sorry!
Q: “How about email marketing… ??… what’s the rule?”
A: No rules.
You an expert at what you do?
The how about getting an email out to your prospects, customers and clients when you have something to say. Can you say something once a week? Start there. Or… depending on your business… use email to tell your peeps what’s hot this week. Think that’s too much? Fine… do it once a month… but expect them to forget about you until you show up next time.
Q: “What about push notices through a mobile app?… How often is too often?”
A: Hmmm… Sadly… there are… what?… Like every American has a smartphone – but STILL… only about 5-7% of small business use their own mobile app to engage them… Get a mobile app first and stand with the small percentage of open-minded innovators who “get it.” Then… send a notice out every day if you want.
Q: “Blogs/News” on my website… what…??… Once a month, a week?”
A: Is stuff happening in your business? If the answer is “NO” stop reading this and go make something happen.
If nothing is happening in your business worth adding to your website every week/month/whatever… you may have bigger problems. OH… that leads to another question I am hearing…
Q: “We’re super-busy… no time to update our website with news and content… why does that matter anyway?”
A: If you are busy… get someone to help you with this. It’s called “Content Marketing.” As far as a blog/news area of a website goes. Every time we add content to your website we give Google, Bing and Yahoo a reason to come back and add the new blog to search results. Thus helping your “SEO Cause.”