72 Percent Think They are Savvy

Last week.

I read an article about the history of “lead-generation.”

In short… generating “leads” is a business that goes back to the Roman Empire.

Romans would trade information.

And I get it… In lower transaction- more volume businesses the term “lead” is seldom used.

But the reality is leads can be applied anywhere – the need to generate some interest prior to doing business. This can apply to any small biz.

Anywhere there are eye-balls looking at content, lead-generation can be employed.

Paper, screens. You get the idea. Getting attention is key.

But here’s the head-wind coming that is threatening to shrink margins for every type of business.

“Lead-Gen Platforms and Middle Men.”

Example…

An app that connects a “Handyman” with a home-owner.

Most of the time the handyman who signs up to be a provider is not savvy enough to have his own lead-gen in place.

So he signs up for this “platform” in need of customers and eventually commoditizes his skills.

The most obvious “lead-gen” platform is Uber. (Uber says they’re a lead-gen platform to avoid classifying their drivers and employees. They have a robotics lab in PA developing self-driving cars so eventually, they won’t need drivers. )

Sure…Uber works for riders.

But the margins are thin at best for drivers. “$20 per hour” is what Uber promises. Then, you have gas, wear and tear, taxes. So it’s really not $20 per hour. I am not complaining about Uber. I have no clients in the Taxi biz except for one, once removed because his golf course and restaurant are clients… not his taxi biz.

Anyway…

The take-away is. You being in control of your own lead gen is where you need to be putting your idea energy.

And the best part??

Your best customers, clients and prospects actually WANT you to be savvy.

Did you know that 72% of consumers consider themselves “digitally savvy?”

They want to end up in your lead funnel.

They want your online first impression to be a solid one.