What is Happening is the Key to Solid Content Marketing for Your Small Business

January 15, 2014
Mike Dolpies

When I was a kid I looked forward to days off from school.

Even when I stayed home from school because I was sick or something I always looked forward to watching “Reruns” of “What’s Happening!!”

The show aired from 1976 to 1979.

I remember the reruns in the late 80’s and early 90’s.

“What’s Happening!” was based on three friends, Roger (Raj), Dwayne and Rerun, who lived in the Watts section of L.A..

What’s this have to do with internet marketing?

What's Happening!!

What’s Happening!! (Photo credit: Wikipedia)

Nothing really!

Except for the name of the show…

“What’s Happening!”

What’s Happening is a big deal when it comes to “Content Marketing.”

In fact… “What’s Happening” is really the easiest way to get into the Content Marketing game.

Just based on “What’s Happening” you can easily develop a clear Content Marketing strategy.

It’s simple…


Base an aspect of your content marketing on what’s happening in your business.

Transform that info into a few crisp, clean paragraphs and then post it to the news section of your website.

Repeat Weekly.

You end up answering the “What’s Happening!” question while adding depth and freshness to your website.

Google Loves This!

Until next time… in the words of Dwayne…

“Hey, Hey, Hey!”

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About the author

Mike Dolpies Mike Dolpies (aka Mike D.) owns “Ocean View Publishing, LLC” - a diverse media/Internet Marketing and Consulting Company. He started his first business when he was just 18 years old. By the time he was 23 that business had generated well over a Million Dollars in sales and was consistently in the top 20% of its industry. He's the Author of 6 different books. His first book, “Motion Before Motivation, The Success Secret That Never Fails,” became a bestseller on Amazon.com He's been a guest on the Fox Morning News several times and has been written about in many newspapers. His work has also appeared on Entrepreneur.com and Fox Businsss.com