How to Spot a Fake Facebook Expert
Something I just noticed on Facebook and wanted to make you aware of…
Since I manage a few different Facebook pages plus manage a handful of Facebook Ad Campaigns for clients – I’m always checking, tweaking and tracking.
When you manage Facebook Ads you have to pay attention to the various like sources. You’ll want to see where your page likes are coming from. What you do is view your insights and then click on “likes.”
You’ll see how some come from ads, others come from invites, a few from search results.
An hour before writing this I noticed a new one. ( New to me anyway.)
Something called “Facebook Recommendations.” They say it’s “People who liked your page from a Recommended Pages Unit.”
But here’s what’s interesting…
Not all of the pages had this insight. Is Facebook is recommending some pages and not others?
I guess I can dig deeper but I don’t see any other conclusion, do you?
This stuff is always evolving.
The very best way to “Smoke Out” a Fake “Facebook Expert” is to pay attention to how they answer your questions.
If they answer questions about Facebook Marketing as “Definitive” or “Final” they are Fake. Run!
Most answers should start with…
“Let me double check on that.”
“The last time I checked.”
“Recently I found out…”
Anyway – that’s a little “Consumer Education” for you.