How to Spot a Fake Facebook Expert

April 13, 2012
Mike Dolpies

Something I just noticed on Facebook and wanted to make you aware of…

Since I manage a few different Facebook pages plus manage a handful of Facebook Ad Campaigns for clients – I’m always checking, tweaking and tracking.

When you manage Facebook Ads you have to pay attention to the various like sources. You’ll want to see where your page likes are coming from. What you do is view your insights and then click on “likes.”

You’ll see how some come from ads, others come from invites, a few from search results.

An hour before writing this I noticed a new one. ( New to me anyway.)

Something called “Facebook Recommendations.” They say it’s “People who liked your page from a Recommended Pages Unit.”

But here’s what’s interesting…

Not all of the pages had this insight. Is Facebook is recommending some pages and not others?

I guess I can dig deeper but I don’t see any other conclusion, do you?

This stuff is always evolving.

The very best way to “Smoke Out” a Fake “Facebook Expert” is to pay attention to how they answer your questions.

If they answer questions about Facebook Marketing as “Definitive” or “Final” they are Fake. Run!

Most answers should start with…

“Let me double check on that.”

“The last time I checked.”

“Recently I found out…”

Anyway – that’s a little “Consumer Education” for you.

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About the author

Mike Dolpies Mike Dolpies (aka Mike D.) owns “Ocean View Publishing, LLC” - a diverse media/Internet Marketing and Consulting Company. He started his first business when he was just 18 years old. By the time he was 23 that business had generated well over a Million Dollars in sales and was consistently in the top 20% of its industry. He's the Author of 6 different books. His first book, “Motion Before Motivation, The Success Secret That Never Fails,” became a bestseller on He's been a guest on the Fox Morning News several times and has been written about in many newspapers. His work has also appeared on and Fox