Getting Direct Response Marketing to Work for Facebook Ads

March 01, 2012
Mike Dolpies

Before we take a quick dive into getting direct response marketing to work for Facebook Ads we have to remind you of what direct response marketing is.

Simple: With Direct Response you are focusing on a call to action to produce a tangible result first. You only care a little bit about making an impact for your “brand.”

One of the best forms of direct response is “Two-Step Direct Response.” It’s great to go for the sale and get it right away. But the reality is you are much better off creating a funnel and making it as deep as possible.

You create your funnel with some sort of information.

You can go explore direct marketing and there’s plenty of information out there for you.

But let’s get back to Facebook Ads.

For you to think you can whip out a Facebook Ad and drive traffic to an external link that either A- Goes for a sale or, B- Asks for an opt-in is crazy. Your results will be bad a best! But, you can get it to work.

The one Secret to getting Direct Response, Lead Generation Marketing to work on Facebook is to target the “Likes” of your page.

If you want some help with Facebook Ad Strategy – reach out.

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About the author

Mike Dolpies Mike Dolpies (aka Mike D.) owns “Ocean View Publishing, LLC” - a diverse media/Internet Marketing and Consulting Company. He started his first business when he was just 18 years old. By the time he was 23 that business had generated well over a Million Dollars in sales and was consistently in the top 20% of its industry. He's the Author of 6 different books. His first book, “Motion Before Motivation, The Success Secret That Never Fails,” became a bestseller on He's been a guest on the Fox Morning News several times and has been written about in many newspapers. His work has also appeared on and Fox

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