Getting Direct Response Marketing to Work for Facebook Ads
Before we take a quick dive into getting direct response marketing to work for Facebook Ads we have to remind you of what direct response marketing is.
Simple: With Direct Response you are focusing on a call to action to produce a tangible result first. You only care a little bit about making an impact for your “brand.”
One of the best forms of direct response is “Two-Step Direct Response.” It’s great to go for the sale and get it right away. But the reality is you are much better off creating a funnel and making it as deep as possible.
You create your funnel with some sort of information.
You can go explore direct marketing and there’s plenty of information out there for you.
But let’s get back to Facebook Ads.
For you to think you can whip out a Facebook Ad and drive traffic to an external link that either A- Goes for a sale or, B- Asks for an opt-in is crazy. Your results will be bad a best! But, you can get it to work.
The one Secret to getting Direct Response, Lead Generation Marketing to work on Facebook is to target the “Likes” of your page.
If you want some help with Facebook Ad Strategy – reach out.