Facebook Even Makes This Sticky
If you’re business owner you absolutely must investigate if Facebook Ads are right for you.
Do not get lured by the new “shiny objects of social networking.” Yes, I guess you can’t ignore Pintrest, even though chances are you’ve chosen to somewhat ignore “Google +” (and that’s OK because Google’s happy if all you did was register for an account).
Facebook has the most users and the most data.
And it’s that data that is sold to “Marketers” in the form of Facebook Ads.
Lately, I’ve been generating leads in a really specific vertical market using Facebook Ads. Trust me! If I can find this tiny market on Facebook you have no excuses for not being able to find your best prospects in your local area.
A few tips for Facebook Ads.
If you’re gonna make them “rock” for you – you’ll have to commit.
You must be willing to test and tweak a few different variables.
If you’re familiar with Google’s brand of “Pay Per Click,” Google Adwords, you can walk away for a while because it’s a little “Set it and forget it.”
But not Facebook Ads.
You need to get in their every couple of days. Sometimes you have to get in their daily. Sometimes once a day won’t work!
Changing images. Tweaking copy, adjusting budgets. You need to do all this.
So there’s more genius being demonstrated by Facebook.
And that… Even making their ads platform “Sticky” for Advertisers!