Out-Dated SEO Assumptions that Hurt Rankings

February 14, 2018
Mike Dolpies

Out-Dated SEO Assumptions that Hurt Rankings

In conversations.

Sometimes in the form of an inquiry.

I see all sorts of erroneous assumptions about SEO.

Here are a couple from recent conversations…

“We should get a bunch domain names that have the keywords in them, right? Like, my service and the city I’m in?”

Nope… not important.

Domain names that have the “keywords” in them have not been a major ranking factor for a long-time.

Sure… maybe a savvy guy/girl grabbed a keyword-rich domain years ago and it ranks well. BUT, that’s more about the longevity of the website and domain, rather than the domain name/address.

“I hear I need ‘back-links’… can we set up a bunch of small one-page websites and link back to my main website?”

Na… not if you’re working with me!

Years ago Google penalized “link-farms.”

These were websites meant only to create links pointing back to websites that wanted to try to “game the system.”

Eventually…. Google threw the link-farms out and penalize every business who tried this.

Links are only relevant and have impact on your rankings if they come from high-page rank directories and authority websites.

Whatever your Search Ambitions are… The first thing to do is get a ranking report…


About the author

Mike Dolpies Mike Dolpies (aka Mike D.) owns “Ocean View Publishing, LLC” - a diverse media/Internet Marketing and Consulting Company. He started his first business when he was just 18 years old. By the time he was 23 that business had generated well over a Million Dollars in sales and was consistently in the top 20% of its industry. He's the Author of 6 different books. His first book, “Motion Before Motivation, The Success Secret That Never Fails,” became a bestseller on Amazon.com He's been a guest on the Fox Morning News several times and has been written about in many newspapers. His work has also appeared on Entrepreneur.com and Fox Businsss.com