A Wide Net and The Super Bowl
Wide Net? (Super Bowl X… whatever)
At least every year we all get to remember how bad we are a Roman Numerals!
Let’s talk about something today.
I know you’ve heard this before too.
Why? Because so many marketing gurus have claimed it as their own.
It’s the whole idea of “specializing” and “niching.”
And I get it.
I’m not saying specializing is better than going wide.
And I not saying “generalizing” your business and marketing is better than specializing.
I am just saying what I always say.
Don’t just take the “guru” advice hook, line and sinker.
There are ways to cast a wide net while you specialize.
There are ways to diversify your business so you can be more stable in the long-run.
Look at the New England Patriots.
Talk about wide net.
I am guessing at some point they could have decided to be the “Boston Patriots?”
But instead – they went wide and created a fan-base throughout an entire region of the country.
So do what works for you!
And of course… enjoy the Super Bowl!