When Small Business Fails to Follow Up Marketing is Not The Problem
Who Should Be Fired for This?
Happy Labor Day!
In honor of this great holiday let’s talk about work.
Real work. (and maybe firing some people too.)
True Story… About Small Business Marketing…
We had some issues that needed to be fixed at one of the properties we own.
Both tenants of this two unit building had issues.
I headed over to Google because I needed to explore some other resources to keep my pipe-line of contractors filled.
Day 1 of Search:
One connection and a voicemail left with a live person.
Let’s call her “Battle-Axe Betty.” She assured me her husband would get back to me the next day.
Nope – he did not.
The other was a voicemail left on what sounded like an old tape playing machine. No call back at all. The message is floating somewhere out there.
Day 2 of Search: Two more voicemails and no call backs.
Wow – that sucked! Who is to blame for this? Who should be fried?
Fact is… Everything “worked” except for the PEOPLE inside these businesses.
Google worked. Whatever Search Engine Optimization these guys paid for worked.
Their websites… (while outdated) worked.
But THEY chose not to work. I think there is really no excuse for this but I could be wrong.
Changing the subject a little…
Sometimes when we introduce our services to small companies around the U.S. we are greeted with an enthusiastic… “I got too much work and can’t keep up.”
Mucho respect. Not kidding.
If someone is at “capacity” and can’t handle any new business – it’s all good.
And what I tell my employees when they hear this is…
“Being too busy… being fully booked… etc… good problems. And if this situation is by choice and design even better. BUT… if this… ‘Too Busy’ is rooted in internal operational issues – that’s not our thing. Maybe eventually they’ll come around.”
Fact is… when a service business is “at capacity” they better be darn happy with their gross, net and life. – If not – that’s called a ceiling!
But again — this is operational stuff.
As we celebrate Labor Day – take a look at all aspects of your business.
And please… never … ever let a “lead” (I was the lead) go to waste.
It’s too darn competitive out there and you’ve worked hard.
Have a great week!