The truth is a high percentage of searches are for local businesses and services.
This is great for the business or professional practice that is “on top” of this. But for a local business whose “SEO” house is not in order it’s a major factor in the business not doing as well as it should.
The landscape of “Local SEO (Search Engine Optimization)” has changed dramatically recently and will continue to evolve. It can be daunting to keep up with if you don’t know what you’re doing.
92% of Clicks…
Sure, you can “Pay for Clicks” if you want to take the time to learn “PPC Marketing.” But did you know – 92% of Clicks go to “Organic Listings?” Organic Listings are the search engine results that are not being “paid for” by an advertiser. These search engine listings are “Free.” Or are they?
As a business owner you have two choices with everything you do. You can either invest in professional help or you can invest your valuable time in “learning” and “doing.” Learning is valuable and the more you learn about internet, mobile and search marketing the better you will be. BUT, do you have the time?
At Cyberspace To Your Place our specialty is “Local Search Engine Marketing.”
What this means to you is simple…
If you have a “Local Business” where people come to you. Or you do business in your local community we help you… |
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Develop a Strong Local Business Online Identity | |
Get all Business Listings In Sync | |
Optimize Your Online Presence so You Get Found in The Search Engines | |
Keep Tabs on Your Competition and Local Online Business Trends< | |
Beat your Competition by Increasing The Buzz About Your Business in Local Directories, Search Engines, Blogs, etc. | |
Develop an Infrastructure that Allows Your Customers to Share their Business Experience with You |
Process |
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Do you Exist? |
Audit listings for accurate and complete NAP | |
Research business citations and reviews in local business listings on each search engine to ensure accuracy | ||
Are You Being
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Run a Competitive Analysis using citation sources and review sites in order to develop local strategy | |
Local Keyword Usage Report | ||
Competitor Report | ||
Current Ranking Report | ||
Is Your Online Identity
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Perform keyword analysis if best ranking listing and adjust all accordingly | |
Craft a Keyword Rich ‘Snippet’ | ||
Refine Category Inclusion | ||
Optimize listing with images, videos, coupons, etc. | ||
Ensure website matches listing information and NAP inclusions | ||
Are the Big Guns –
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Create/Optimize Listing by crafting a keyword rich ‘snippet’, determine most appropriate keywords to use and narrowing down the best category your business will fit into. | |
Ensure owner verification of local listing | ||
Is there Local Buzz
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Citations or business mentions are crucial to your business. They are the equivalent of fingers pointing back to your direction from reputable sources. The big search engines get their information from these directories, blogs, search engines, etc. | |
What are Your
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Set up a Review Infrastructure has never been more important. | |
How Do You Know
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Reporting and tracking: This basically covers on-going efforts combined with reporting, tracking and tweaking.We would craft a report that will be useful for you in giving you a snapshot of website performance, website traffic, main keywords being used, referring sites, etc. Also keyword rank performance, monthly submissions, changes, etc.You will be in control of your campaign at all times. |
Local SEO (Search Engine Optimization) Packages |
Basic | Premium | Deluxe |
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Perform Audit of Business Listing | |||
Audit listings for accurate and complete NAP (business name, address and phone number) and business information |
✓
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Research business citations and reviews in local business listings on each search engine to ensure accuracy |
✓
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✓
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Create/Optimize Local listings – Google Places, Yahoo! Local, Bing Local & Yelp |
✓
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✓
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✓
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Ensure owner verification of local listing |
✓
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✓
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✓
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Perform keyword analysis of best ranking listing and adjust all accordingly |
✓
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✓
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✓
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Ensure website matches listing information and NAP inclusions |
✓
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✓
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✓
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Create hCards and hReviews |
✓
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✓
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Run a Competitive Analysis using citation sources and review sites in order to develop local strategy |
✓
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✓
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Content and Multimedia | |||
Generate Keyword business description for snippets and directory submissions |
✓
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✓
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Guide in the creation of a 30 second video describing your company to be included to local listings where allowed (cost of video not included) |
✓
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Develop strategy for Google Coupons and other offers if applicable |
✓
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Citations (Business Mentions on the Internet) | |||
Citation Submission to primary data providers* such as infoGroup , Acxiom and Localeze |
✓
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✓
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Citation submission to secondary data providers* such as Yellow Pages, Super Pages |
✓
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✓
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Citation submissions to local search engines* |
✓
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Citation submissions to locally focused directories* |
✓
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Citation submissions to industry focused directories |
✓
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Citation submissions to local blogs |
✓
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Creation of profiles on social sites (Sites in categories: Bookmarking, Business, Community, Information, and News) |
✓
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Addition of business listing in 411, online yellow pages, cell phone 411, and in-car gps systems. |
✓
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Reputation Management & Reviews | |||
Support Reputation Management by posting comments on sites like Insider Pages and Mojo Pages |
✓
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Help create a Review infrastructure |
✓
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Reporting | Basic | Premium | Deluxe |
Google Analytics Reporting for site usage, traffic, referring sites, etc. |
✓
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✓
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Ranking Report |
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Periodic Review and Consultation |
✓
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✓
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Google Analytics Goals and Campaign |
✓
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Ongoing Work | Basic | Premium | Deluxe |
Keeping up with everything listed as up front work. |
✓
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✓
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✓
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Management of Local Search Engine Marketing Campaign |
✓
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✓
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Report on current rankings for targeted keywords. |
✓
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✓
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Creation of high quality backlinks. |
✓
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✓
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Articles submitted to article directories (2 per month) |
✓
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Social bookmarking of your site to top 10 bookmarking sites (digg, reddit, ect…) |
✓
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