Local SEO

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Your “Local SEO Strategy” Could Be The
Difference Between Success And Failure

The truth is a high percentage of searches are for local businesses and services.

This is great for the business or professional practice that is “on top” of this. But for a local business whose “SEO” house is not in order it’s a major factor in the business not doing as well as it should.

You DON’T Have Time For This You Need a Local SEO Strategy!

The landscape of “Local SEO (Search Engine Optimization)” has changed dramatically recently and will continue to evolve. It can be daunting to keep up with if you don’t know what you’re doing.

Being Found in The Search Engines is KEY To Your Success

local seo new hampshire92% of Clicks…

Sure, you can “Pay for Clicks” if you want to take the time to learn “PPC Marketing.” But did you know – 92% of Clicks go to “Organic Listings?” Organic Listings are the search engine results that are not being “paid for” by an advertiser. These search engine listings are “Free.” Or are they?

As a business owner you have two choices with everything you do. You can either invest in professional help or you can invest your valuable time in “learning” and “doing.” Learning is valuable and the more you learn about internet, mobile and search marketing the better you will be. BUT, do you have the time?

At Cyberspace To Your Place our specialty is “Local Search Engine Marketing.”

What this means to you is simple…

If you have a “Local Business” where people come to you. Or you do business in your local community we help you…

Local Search Engine Marketing Develop a Strong Local Business Online Identity
Local Search Engine Marketing Get all Business Listings In Sync
Local Search Engine Marketing Optimize Your Online Presence so You Get Found in The Search Engines
Local Search Engine Marketing Keep Tabs on Your Competition and Local Online Business Trends<
Local Search Engine Marketing Beat your Competition by Increasing The Buzz About Your Business in Local Directories, Search Engines, Blogs, etc.
Local Search Engine Marketing Develop an Infrastructure that Allows Your Customers to Share their Business Experience with You

Here’s How It Works and
Why Can’t Afford NOT To Do It…

 

Process

Do you Exist?

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Audit listings for accurate and complete NAP
Research business citations and reviews in local business listings on each search engine to ensure accuracy

Are You Being
Found Locally?

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Run a Competitive Analysis using citation sources and review sites in order to develop local strategy
Local Keyword Usage Report
Competitor Report
Current Ranking Report

Is Your Online Identity
in Sync and Optimized?

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Perform keyword analysis if best ranking listing and adjust all accordingly
Craft a Keyword Rich ‘Snippet’
Refine Category Inclusion
Optimize listing with images, videos, coupons, etc.
Ensure website matches listing information and NAP inclusions

Are the Big Guns –
Google, Yahoo, Bing
and Yelp aware of you?

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Create/Optimize Listing by crafting a keyword rich ‘snippet’, determine most appropriate keywords to use and narrowing down the best category your business will fit into.
Ensure owner verification of local listing

Is there Local Buzz
about Your Business?

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Citations or business mentions are crucial to your business. They are the equivalent of fingers pointing back to your direction from reputable sources. The big search engines get their information from these directories, blogs, search engines, etc.

What are Your
Customers Saying?

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Set up a Review Infrastructure has never been more important.

How Do You Know
it is Working?

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Reporting and tracking: This basically covers on-going efforts combined with reporting, tracking and tweaking.We would craft a report that will be useful for you in giving you a snapshot of website performance, website traffic, main keywords being used, referring sites, etc. Also keyword rank performance, monthly submissions, changes, etc.You will be in control of your campaign at all times.
Local SEO (Search Engine Optimization) Packages
Basic Premium Deluxe
Perform Audit of Business Listing
Audit listings for accurate and complete NAP (business name, address and phone number) and business information
Research business citations and reviews in local business listings on each search engine to ensure accuracy
Create/Optimize Local listings – Google Places, Yahoo! Local, Bing Local & Yelp
Ensure owner verification of local listing
Perform keyword analysis of best ranking listing and adjust all accordingly
Ensure website matches listing information and NAP inclusions
Create hCards and hReviews
Run a Competitive Analysis using citation sources and review sites in order to develop local strategy
Content and Multimedia
Generate Keyword business description for snippets and directory submissions
Guide in the creation of a 30 second video describing your company to be included to local listings where allowed (cost of video not included)
Develop strategy for Google Coupons and other offers if applicable
Citations (Business Mentions on the Internet)
Citation Submission to primary data providers* such as infoGroup , Acxiom and Localeze
Citation submission to secondary data providers* such as Yellow Pages, Super Pages
Citation submissions to local search engines*
Citation submissions to locally focused directories*
Citation submissions to industry focused directories
Citation submissions to local blogs
Creation of profiles on social sites (Sites in categories: Bookmarking, Business, Community, Information, and News)
Addition of business listing in 411, online yellow pages, cell phone 411, and in-car gps systems.
Reputation Management & Reviews
Support Reputation Management by posting comments on sites like Insider Pages and Mojo Pages
Help create a Review infrastructure
Reporting Basic Premium Deluxe
Google Analytics Reporting for site usage, traffic, referring sites, etc.
Ranking Report
Periodic Review and Consultation
Google Analytics Goals and Campaign
Ongoing Work Basic Premium Deluxe
Keeping up with everything listed as up front work.
Management of Local Search Engine Marketing Campaign
Report on current rankings for targeted keywords.
Creation of high quality backlinks.
Articles submitted to article directories (2 per month)
Social bookmarking of your site to top 10 bookmarking sites (digg, reddit, ect…)