RapGenius Not So Genius About SEO
RapGenius – Not So Genius When it Comes to SEO
RapGenius is a lyrics annotation website. I have never used the site – but my understanding is you can pretty much find lyrics to rap songs.
RapGenius just got into major Google hot water.
Google has pretty much banished them from the search results.
They were caught this week in a spammy SEO marketing black-hat technique.
Basically…
They leveraged their Twitter following to gain “UN-Natural Back Links.”
The deal…
“Link to our site and we’ll send a tweet out for you.” (Basically)
The problem…
Google does not like these type of stuff.
The Take-Away…
You have to be careful about how you gather back-links.
The back-links to your site must be authentic.
No “gaming the system.”
Good back-links come from…
Other credible websites with decent page rank.
Quality review sites and directories.
Just to name a few.
Enjoy your weekend (it’s your second weekend in 7 days).