RadioShack Deflated Super Bowl Ad Lesson

January 24, 2015
Mike Dolpies

Why not work “Deflate Gate” and Super Bowl ads in this week?

What great fodder for this blogger!

Here we go.

Last year, RadioShack, tried to revive their business.

They bet big on a Super Bowl ad that was an epic fail.

It was the one about… “The 1980’s wanting their store back.”

It didn’t help.

We won’t go into the fundamentals that led to their current issues.

This lesson is not that complex.

The take-away.

There is never ONE magic marketing bullet that will bring in the thundering herds.

There is never just ONE thing – that will change everything dramatically.

Sure… ONE thing might be the final tipping point.

But that ONE thing will be final result of everything coming together.

So just remember… don’t count on any ONE thing.

Needless to say… RadioShack was deflated by counting on this one Super Bowl Ad to turn things around.

About the author

Mike Dolpies Mike Dolpies (aka Mike D.) owns “Ocean View Publishing, LLC” - a diverse media/Internet Marketing and Consulting Company. He started his first business when he was just 18 years old. By the time he was 23 that business had generated well over a Million Dollars in sales and was consistently in the top 20% of its industry. He's the Author of 6 different books. His first book, “Motion Before Motivation, The Success Secret That Never Fails,” became a bestseller on He's been a guest on the Fox Morning News several times and has been written about in many newspapers. His work has also appeared on and Fox