Online Marketing That Turned 404 Error into 17 Leads

April 05, 2018
Mike Dolpies

From 404 Error to 17 Leads

I like case studies.

Here’s an interesting one.

This guy’s business’s website was turned off.

Shut down.

If you went to it – you got a 404 Error Message! No good.

Step 1… As soon as he came on board we did a quick “landing page” to get rid of the 404 Error.

Step 2…  Rebuild the website. Using best SEO Practices and Lead Generation Principles.

Step 3… Launch it.

Step 4… Implement FastLane Strategies. 

The Result?  A “condemned” web presence was rehabbed.

People found it and became leads.

About 17 Leads over a 2 month period.

Not “cra-cra” numbers that you hear gurus bloviating about. But good numbers.

I took a screenshot from the lead dashboard. (see below)

The arrows represent the lead being sent to the owner, his email and in between you can see the emails we send to prospects and clients to give away those little nuggets of smartness from my brain.

To rock this out… visit… our FastLane Page Online Marketing.  We just added “Google My Business” Regular Postings to the Plan! Howboutdat? Yes – Posting on Google is gonna be important!

online marketing fastlane

About the author

Mike Dolpies Mike Dolpies (aka Mike D.) owns “Ocean View Publishing, LLC” - a diverse media/Internet Marketing and Consulting Company. He started his first business when he was just 18 years old. By the time he was 23 that business had generated well over a Million Dollars in sales and was consistently in the top 20% of its industry. He's the Author of 6 different books. His first book, “Motion Before Motivation, The Success Secret That Never Fails,” became a bestseller on He's been a guest on the Fox Morning News several times and has been written about in many newspapers. His work has also appeared on and Fox