| Local Search Engine Optimization | Basic | Premium | Deluxe |
|---|---|---|---|
| Perform Audit of Business Listing | |||
| Audit listings for accurate and complete NAP (business name, address and phone number) and business information |
✓
|
✓
|
✓
|
| Research business citations and reviews in local business listings on each search engine to ensure accuracy |
✓
|
✓
|
✓
|
| Create/Optimize Local listings – Google Places, Yahoo! Local, Bing Local & Yelp |
✓
|
✓
|
✓
|
| Ensure owner verification of local listing |
✓
|
✓
|
✓
|
| Perform keyword analysis of best ranking listing and adjust all accordingly |
✓
|
✓
|
✓
|
| Ensure website matches listing information and NAP inclusions |
✓
|
✓
|
✓
|
| Run a Competitive Analysis using citation sources and review sites in order to develop local strategy |
✓
|
✓
|
|
| Content and Multimedia | |||
| Generate Keyword business description for snippets and directory submissions |
✓
|
✓
|
|
| Guide in the creation of a 30 second video describing your company to be included to local listings where allowed (cost of video not included) |
✓
|
||
| Develop strategy for Google Coupons and other offers if applicable |
✓
|
||
| Citations (Business Mentions on the Internet) | |||
| Citation submission to data providers* such as Yellow Pages, Super Pages |
✓
|
✓
|
|
| Citation submissions to local search engines* |
✓
|
||
| Citation submissions to locally focused directories* |
✓
|
||
| Citation submissions to industry focused directories |
✓
|
||
| Citation submissions to local blogs |
✓
|
||
| Creation of profiles on social sites (Sites in categories: Bookmarking, Business, Community, Information, and News) |
✓
|
||
| Addition of business listing in 411, online yellow pages, cell phone 411, and in-car gps systems. |
✓
|
||
| Reputation Management & Reviews | |||
| Support Reputation Management by posting comments on sites like Insider Pages and Mojo Pages |
✓
|
||
| Help create a Review infrastructure |
✓
|
||
| Reporting | Basic | Premium | Deluxe |
| Google Analytics Reporting for site usage, traffic, referring sites, etc. |
✓
|
✓
|
✓
|
| Ranking Report |
✓
|
✓
|
✓
|
| Periodic Review and Consultation |
✓
|
✓
|
✓
|
| Google Analytics Goals and Campaign |
✓
|
||
| Ongoing Work | Basic | Premium | Deluxe |
| Keeping up with everything listed as up front work. |
✓
|
✓
|
✓
|
| Management of Local Search Engine Marketing Campaign |
✓
|
✓
|
✓
|
| Report on current rankings for targeted keywords. |
✓
|
✓
|
✓
|
| Creation of high quality backlinks. |
✓
|
✓
|
|
| Articles submitted to article directories (2 per month) |
✓
|
||
| Social bookmarking of your site to top 10 bookmarking sites (digg, reddit, ect…) |
✓
|
||
| All Rights Reserved | Cyberspace to Your Place | |||