Flakes From Online Marketing
One of my favorite quotes…
“I see flaky people.”
I was having a chat with one of my clients the other day.
We got to talking about how leads are steady online… BUT… a certain percentage are super flakey.
I chimed in…
“Like… almost as if… they got possessed by a demon which made them open their laptop and request info from you… but then the demon left their body right away because, the person never returned your calls or took action, right?”
We discussed this a little.
Fact is… it’s a numbers game.
Some of your leads generated online are going to come in and see you right away. They are gonna go down the path and engage with you… and a percentage of those are going to live happily ever after with you.
There are going to be some leads generated online that will be a huge pain!
They will disappear.
Or… maybe they’ll talk to you but then they will flake out.
And as you get better at generating leads online your world will break down into the flakes and the flake-nots.
Flake-nots will follow through right away.
Flakes may never do a thing.
BUT… they can turn into flake-nots over time.
And that’s what we talked about…
Regular email marketing.
Facebook and Google Ads retargeting… That’s when – we can tag your website visitors and market to them on
Facebook and Google forever.
Pick up the phone and stay in touch.
You’ll see some flaky people along the way of better online marketing. BUT, you’ll have fun dealing with the ones that are ready for you.
Plus… with the right combination of follow up marketing – you’ll eventually do business with the folks who were not really ready when they first came into your world.