How much a Facebook Like is Worth to Your Business
I came across this study and wanted to share it with you…
“Syncapse, a social intelligence company, conducted a study with more than 2,000 Facebook users who liked a brand and considered a Facebook user’s product spending, loyalty, recommendations, brand affinity and more to come up with the number. It turns out Facebook fans spend more money on the brands they like—$116 a year more than nonfans—even if their income was equal. In addition, those who liked brands were 18% more satisfied with the brand and 11% more likely to continue buying the brand. I guess all those little percentages add up to $$$ for the brand.”
Let’s be realistic…
I wouldn’t start the party and celebrate just yet.
Heck – you shouldn’t even start adding up those page likes either…
$116 x (how many page likes you have) =
The math will add up if…
Those “Fans/Likes” are actually targeted and fit the profile of those likely to do business with you.
Then, there’s surely a “snow-ball” effect.
That is…
The more “Fans/Likes” you have and the more you work different Facebook strategies the greater your chances of ringing the register.
A Facebook Like on your business page will not automatically be worth anything unless you have a plan in place.
There was another study recently that revealed every time you “Like” a business page – you’re worth $174 to that business.
It’s not as cut and dry as handing over $174 to each business you like.
The numbers are crunched with a few variables and we’re talking averages here.
However, this research does support what a page Like on Facebook can be worth to you when you put the right game plan in place.
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About the author
Mike Dolpies (aka Mike D.) owns “Ocean View Publishing, LLC” - a diverse media/Internet Marketing and Consulting Company.
He started his first business when he was just 18 years old. By the time he was 23 that business had generated well over a Million Dollars in sales and was consistently in the top 20% of its industry.
He's the Author of 6 different books. His first book, “Motion Before Motivation, The Success Secret That Never Fails,” became a bestseller on Amazon.com
He's been a guest on the Fox Morning News several times and has been written about in many newspapers.
His work has also appeared on Entrepreneur.com and Fox Businsss.com
