How much a Facebook Like is Worth to Your Business
I came across this study and wanted to share it with you…
“Syncapse, a social intelligence company, conducted a study with more than 2,000 Facebook users who liked a brand and considered a Facebook user’s product spending, loyalty, recommendations, brand affinity and more to come up with the number. It turns out Facebook fans spend more money on the brands they like—$116 a year more than nonfans—even if their income was equal. In addition, those who liked brands were 18% more satisfied with the brand and 11% more likely to continue buying the brand. I guess all those little percentages add up to $$$ for the brand.”
Let’s be realistic…
I wouldn’t start the party and celebrate just yet.
Heck – you shouldn’t even start adding up those page likes either…
$116 x (how many page likes you have) =
The math will add up if…
Those “Fans/Likes” are actually targeted and fit the profile of those likely to do business with you.
Then, there’s surely a “snow-ball” effect.
The more “Fans/Likes” you have and the more you work different Facebook strategies the greater your chances of ringing the register.
A Facebook Like on your business page will not automatically be worth anything unless you have a plan in place.
There was another study recently that revealed every time you “Like” a business page – you’re worth $174 to that business.
It’s not as cut and dry as handing over $174 to each business you like.
The numbers are crunched with a few variables and we’re talking averages here.
However, this research does support what a page Like on Facebook can be worth to you when you put the right game plan in place.