Facebook Ads Restructuring Coming March 4th and A Prediction

March 01, 2014
Mike Dolpies

This is not a surprise to me.

Facebook logo Español: Logotipo de Facebook Fr...

Facebook logo Español: Logotipo de Facebook Français : Logo de Facebook Tiếng Việt: Logo Facebook (Photo credit: Wikipedia)

Because Facebook is always tweaking things.

We’re set for another tweak to the Facebook Ads Platform.

Right now… the structure is two levels deep.

Campaigns & Ads.

You have the campaign and the ads in that campaign.

Each ad has its own objectives.

The change…

Facebook Adding a new layer.

Now you’ll have Campaigns, Ad Sets and Ads.

Campaigns = Your Objectives

Ad Sets = Budget, Scheduling and WHO you want to target. Example – you can target users who are in your Geographic region (among other things).

Ads = The actual ad. The creative, the images, etc. And you’ll be able to have multiples ads under the various ad sets to really mix things up.

This is coming March 4th.

Now onto the prediction…

Facebook has been talking a lot about “Facebook Groups” of late.

Bragging about the 500 million + Facebook users that associate themselves with Groups.

Even going so far as recommending some new groups for you to join.

This is a prelude to eventually allowing advertisers to target Facebook groups.

Not sure of just how this will shake out but it looks promising.

Enjoy the week!

If you have questions about Facebook Marketing just leave a comment.

It’s your questions that fuel innovation and the understanding of “what” you want to know.

A couple of years back I wrote a book about Facebook Ads Marketing.

A lot has changed and the book might be getting an update real soon.

But the principles still ring true.

You can grab the book right here…

Facebook Ads Marketing Book

Enhanced by Zemanta

About the author

Mike Dolpies Mike Dolpies (aka Mike D.) owns “Ocean View Publishing, LLC” - a diverse media/Internet Marketing and Consulting Company. He started his first business when he was just 18 years old. By the time he was 23 that business had generated well over a Million Dollars in sales and was consistently in the top 20% of its industry. He's the Author of 6 different books. His first book, “Motion Before Motivation, The Success Secret That Never Fails,” became a bestseller on Amazon.com He's been a guest on the Fox Morning News several times and has been written about in many newspapers. His work has also appeared on Entrepreneur.com and Fox Businsss.com