Do Not Lack the Track
This is all too common.
And it’s a problem.
“Lackin’ the Trackin’”
Here’s what happens.
A business web presence is performing well.
OR… A web presence is performing poorly.
BUT… the score card is not being kept.
What’s working well?
No one knows.
What’s the problem if things are not working?
No way to even begin to tell.
Because the proper tracking software is not installed.
Or worse… if the tracking software is installed it’s not set up correctly.
So it becomes a high-stakes game where the score is not shown.
Football season is upon us.
If you’re team is losing at half-time you can bet they’ll be analyzing the problems and looking to improve.
If you’re team is winning, they’ll be talking about how to keep on doing what works.
I leave you with the main two metrics you need to track…
“Unique Visitors…. And Conversion Rate.”
Not all visitors are the same.
The conversion rate, which can be tracked automatically, but most of the time also has to be tracked internally… meaning… some folks walk in… some call… after stopping by your website… measure the success of your online presence.
That’s where you start.
And there are numerous other data-points that we’ll get into another time.