What are Citations and why are they so important to your Local Search Strategy?
A citation of your business exists when it is mentioned on the Internet in any of the search engines, local search engines, directories, local directories, local search engines, etc.
These different services often times “feed” information to the major search engines such as Google and Bing about your business, and this is the information that will be displayed when anyone is looking for your services or products.
At a very basic level, it is extremely important to have an accurate owner verified presence in Google Places/Maps, Yahoo! Local, Bing Local and Yelp. At a minimum a business’ NAP + W (name of business, address, phone number + website) should be consistent throughout. That is why it is crucial to launch a Local SEO campaign by Performing an Audit of the Business’ Listing. This will not only show its local strength or weaknesses in but will help solidify a NAP presence on the Internet.
Below are some of the main search engines and directories that we submit our customer’s information to. It is very important to understand that this process cannot be automated, it must be carried out manually and it should be well thought out and planned before being executed.
Local keyword search is also very important and should be carried out right after the audit in order to incorporate it into the business listing description, categories, etc. to reinforce its optimization.
Major Search Engines
Primary Data Providers
Secondary Data Providers
Local Search Engines
Industry Focused Directories