The term “back-links” is always uttered out of most “Tom, Dick & Harry” SEO Guys.
Back Links were a part of Google’s Algorithm from the start. If they don’t know this they should not even pretend.
Most don’t know this – but the Google Co-Founders looked at the most popular college professors around and saw the common thread…
Other professors “cited” their work often. In a sense… pointing to it for reference.
Hence… where the term… “Citations” in local seo came from.
Back to … Back-Links…
Good Back-Links help rankings. They always have.
Bad Back-Links can hurt you because Google might think you are trying to pull one over on them.
The best back-links to your business website come from really high-page rank websites…
News Sites, Government Sites and Educational Institutes.
Getting links from those sites are not always doable… but they are worth the effort if you can.
And because of the importance of Back-Links… this is where Local Listings Sites were born.
They’re not as good as the above mentioned – but they help.
It’s about keeping an eye out for the good ones.
There are about 93 that we submit to for FastLane Clients.
But… we’re always finding more.