5 Hours on Mobile and What it Means

My excuse?

I shall go with hitting up the green beer on St. Patrick’s Day.

Here goes…

Recently… we learned.

People are on their smartphones 5 hours a day.

5 hours looking at that screen. WOW!

The other day, I helped a client get a mobile app started for his business.

(Apps we build are placed in the App Store for download.)

As we were talking I realized after almost four years of building apps for clients… the value proposition is now simpler than ever.

“People are on their device 5 hours a day. Do you want your business to have a spot on that device?… so that you can message, keep them informed and boost engagement and loyalty?”

That’s pretty much it. It’s like a land grab.

And since most businesses won’t do it. You have an advantage.

BUT…  and …here’s the green beer where I can’t stay focused…

Apps are really not for every business. In fact, there are certain types of businesses we will not build apps for.

BUT… when it comes to that mobile device… other things…

Of course… a decent website that shows up properly on a smartphone is step one.

Way beyond that…

Facebook Ads on Facebook and that reach far beyond Facebook (audience network) are mostly consumed on mobile.

Google Ads… They are so important now because Google shows ads first on that limited screen size. PLUS… Google reaches far beyond search with its display network which can put your business on apps like USA Today (just to name a few for peanuts.)

OK… Happy St. Patrick’s Day! Think mobile.