5 Hours on Mobile and What it Means

March 16, 2017
Mike Dolpies

My excuse?

I shall go with hitting up the green beer on St. Patrick’s Day.

Here goes…

Recently… we learned.

People are on their smartphones 5 hours a day.

5 hours looking at that screen. WOW!

The other day, I helped a client get a mobile app started for his business.

(Apps we build are placed in the App Store for download.)

As we were talking I realized after almost four years of building apps for clients… the value proposition is now simpler than ever.

“People are on their device 5 hours a day. Do you want your business to have a spot on that device?… so that you can message, keep them informed and boost engagement and loyalty?”

That’s pretty much it. It’s like a land grab.

And since most businesses won’t do it. You have an advantage.

BUT…  and …here’s the green beer where I can’t stay focused…

Apps are really not for every business. In fact, there are certain types of businesses we will not build apps for.

BUT… when it comes to that mobile device… other things…

Of course… a decent website that shows up properly on a smartphone is step one.

Way beyond that…

Facebook Ads on Facebook and that reach far beyond Facebook (audience network) are mostly consumed on mobile.

Google Ads… They are so important now because Google shows ads first on that limited screen size. PLUS… Google reaches far beyond search with its display network which can put your business on apps like USA Today (just to name a few for peanuts.)

OK… Happy St. Patrick’s Day! Think mobile.

About the author

Mike Dolpies Mike Dolpies (aka Mike D.) owns “Ocean View Publishing, LLC” - a diverse media/Internet Marketing and Consulting Company. He started his first business when he was just 18 years old. By the time he was 23 that business had generated well over a Million Dollars in sales and was consistently in the top 20% of its industry. He's the Author of 6 different books. His first book, “Motion Before Motivation, The Success Secret That Never Fails,” became a bestseller on Amazon.com He's been a guest on the Fox Morning News several times and has been written about in many newspapers. His work has also appeared on Entrepreneur.com and Fox Businsss.com

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