40 Percent Of Americans Get Their News From Facebook
One of the big news stories in the last two weeks has been Facebook’s mission to make their network a place of enjoyment. Rather than a place filled with nastiness and miss-information.
And ya know why this is such a big deal?
Because 40% of Americans get their news from Facebook.
Actual news. As in, they stay informed about current events via Facebook.
I don’t know about you, but I wonder how that is possible?
Of course, there’s this big debate about what is fake news and what is real news, so news sources in general are in question… yes we get that.
But Facebook as a primary news source? That’s dangerous. I can’t believe that anyone would choose to use Facebook as main news source.
It’s also dangerous for businesses to think Facebook Ads are not a key part of an overall marketing game-plan.
The timing of Facebook making these changes is perfect. Because if they can “right the ship” while they still have everyone’s attention and make Facebook a place to get news about friends and family (like it was intended for) Facebook will see more growth and user-engagement than ever before.