Yelp Update and App Install Ads on Facebook and Google

January 08, 2015
Mike Dolpies

I hope the first week of the year has turned out to be a good one for you.

A couple things…

We’re due for a quick update on some internet marketing stuff.

Here goes…

FYI – YELP Beat the Rap.

The FTC dropped its case against YELP.

Long story short…

Many small biz owners were (and I am sure still are) fired up about Yelp supposedly giving advertisers preference on their review engine.

Basically… If you give up the green stuff – you get priority on Yelp (that’s what they alleged.)

The FTC did not agree.

It’s over for now. They (the FTC) also said… Even if Yelp did that – it would not really be illegal.

OK – Next.

App Installs:

I’ll be testing this for a few clients who we have built apps for.

Basically. On Google and Facebook we can direct ads at getting our mobile apps downloaded.

Why would we do this? Because prospects who have your app will be more engaged.

More about apps click here.


About the author

Mike Dolpies Mike Dolpies (aka Mike D.) owns “Ocean View Publishing, LLC” - a diverse media/Internet Marketing and Consulting Company. He started his first business when he was just 18 years old. By the time he was 23 that business had generated well over a Million Dollars in sales and was consistently in the top 20% of its industry. He's the Author of 6 different books. His first book, “Motion Before Motivation, The Success Secret That Never Fails,” became a bestseller on He's been a guest on the Fox Morning News several times and has been written about in many newspapers. His work has also appeared on and Fox