Sponsored Content Follows Some Old Marketing Principles
Right now there’s a lot of buzz all about “sponsored content.”
Sponsored Content on social media and even search engines and other web properties that “blend in.”
In other words they look like content, not ads.
It amazes me when some of these “new things” are viewed as “earth-shattering.”
This goes back to the classic print marketing strategy…
That’s when an ad looks like and reads like just another article in the newspaper of magazine.
These things have been around for ages.
Why does everyone seem surprised social media and other forms of online platforms are heading this way?
Tactics do changes, but principles remain the same.