Sponsored Content Follows Some Old Marketing Principles

November 21, 2013
Mike Dolpies

Right now there’s a lot of buzz all about “sponsored content.”

Social Media Camp - NYC - 2011

Social Media Camp – NYC – 2011 (Photo credit: deanmeyersnet)

Sponsored Content on social media and even search engines and other web properties that “blend in.”

In other words they look like content, not ads.

It amazes me when some of these “new things” are viewed as “earth-shattering.”


This goes back to the classic print marketing strategy…


That’s when an ad looks like and reads like just another article in the newspaper of magazine.

These things have been around for ages.

Why does everyone seem surprised social media and other forms of online platforms are heading this way?

Like anything…

Tactics do changes, but principles remain the same.


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About the author

Mike Dolpies Mike Dolpies (aka Mike D.) owns “Ocean View Publishing, LLC” - a diverse media/Internet Marketing and Consulting Company. He started his first business when he was just 18 years old. By the time he was 23 that business had generated well over a Million Dollars in sales and was consistently in the top 20% of its industry. He's the Author of 6 different books. His first book, “Motion Before Motivation, The Success Secret That Never Fails,” became a bestseller on Amazon.com He's been a guest on the Fox Morning News several times and has been written about in many newspapers. His work has also appeared on Entrepreneur.com and Fox Businsss.com