Don’t Space Out on Content for Your Facebook Business Page
I don’t think I’ve heard this from any “Social Media Guru.” But just know I don’t care if I get credit for it or not.
Through much testing over the last three years for myself and a few Facebook Ads clients my advise to you is to be mindful of how you space your status updates.
My recommendation is you do not space them at all.
Just write your updates and get your content out without worrying about spacing your lines. Let the new line just flow with a hard return. Almost like I wrote this short paragraph. Make sense?
What I want you to do is to avoid, whenever possible the “see more” function.
“See more” will appear when you run too long. But one way to avoid the “see more” in your Facebook status update is keep things pithy, yes, but also watch your spacing.
If you are going to do some Facebook Ads for your posts or run some sponsored stories for your posts keep my rule in mind.