Moving Out of Mom’s Basement

January 24, 2016
Mike Dolpies

A couple of things to get your marketing brain-cells firing.

I’ve been seeing more chatter about our favorite generation…


But this time… more of a positive slant.

Millennials are getting their acts together.

Finding some career footing.

They are spending some money. In fact, this group bought one in four new cars in 2015.

Millennials and Gen-xers account for nearly half of all consumer spending.

According to research firm TNS, the average individual in these groups with Internet access and a smartphone spends a little over three hours a day on that device. That’s 47 days a year. In addition, 76% watch online video on a daily basis, while 71% use social media.


A well-built and optimize site can be there to reach these guys and girls with a scratch at the time they have an itch.

Meaning: Being found on Google/Bing when they are in research mode.

Strong Calls to Action, Pithy Words and Images can help tell your story and convert website visitors.

Social and Mobile:

A solid Facebook Ads strategy can target the cream of the crop of this group if you know what you’re doing.

Meaning: We can reach them by how much “dinero” they make per year as well as interests, likes and other criteria.

Then… a mobile app (installed on their devices) can keep you “top of mind” and increase loyalty.

Think about it.

OK… that’s all for now.

About the author

Mike Dolpies Mike Dolpies (aka Mike D.) owns “Ocean View Publishing, LLC” - a diverse media/Internet Marketing and Consulting Company. He started his first business when he was just 18 years old. By the time he was 23 that business had generated well over a Million Dollars in sales and was consistently in the top 20% of its industry. He's the Author of 6 different books. His first book, “Motion Before Motivation, The Success Secret That Never Fails,” became a bestseller on He's been a guest on the Fox Morning News several times and has been written about in many newspapers. His work has also appeared on and Fox