Mobile Marketing Updates

February 17, 2013
Mike Dolpies

With our constant shift toward “Mobile” new surveys and stats are always being published.

Apple iPhone 3GS, Motorola Milestone and LG GW60

Apple iPhone 3GS, Motorola Milestone and LG GW60 (Photo credit: Wikipedia)

A recent study by “Foolproof” reported nearly 60% of consumers said they viewed a business as “being in touch” after a positive mobile experience.

Google recently found…

People use their smartphones “everywhere.”

At home, on the go, in stores, at restaurants and at work.

The key factor is that just about every use of a smartphone is usually done as part of multi-tasking.

I have been saying for almost three years now – the “context” of the mobile experience is key!

A separate mobile site!

Less words. Different Navigation structure. And be careful about the size of images that can bog down the speed. Depending on your connection you can feel like you’re back in 1995 because things still move slower on mobile.

OK – that’s it for now.


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About the author

Mike Dolpies Mike Dolpies (aka Mike D.) owns “Ocean View Publishing, LLC” - a diverse media/Internet Marketing and Consulting Company. He started his first business when he was just 18 years old. By the time he was 23 that business had generated well over a Million Dollars in sales and was consistently in the top 20% of its industry. He's the Author of 6 different books. His first book, “Motion Before Motivation, The Success Secret That Never Fails,” became a bestseller on He's been a guest on the Fox Morning News several times and has been written about in many newspapers. His work has also appeared on and Fox