1 way to target prospects who make 100k per year

January 24, 2012
Mike Dolpies

Someone wants asked a famous bank robber…

“Why do you rob banks?” His reply… “Because that’s where the money is.”

If your prospect doesn’t have the “dinero” they won’t become a client or customer of yours. Yes it some cases you’ll be able to put forth such a compelling case. You’ll be able to make them itch so much that they “scratch around” for the money to do business with you.

Yes, it’s possible. But it’s also better to play good odds and target prospects who have the money to invest with you.

Now, this short post will not cover even a half a percentage point of the myriad of marketing activities you can employ to reach the right prospect. But let’s narrow it down to how you can use QR Codes in your marketing as one of your strategies.

Check out these stats and pay attention to the 3rd

English: Version 4 QR code example

Image via Wikipedia

1- Back in June 14 million people scanned a QR code with their mobile device.

But dig a little deeper…

2 -40% of consumers ages 25 – 34 have scanned a QR Code.

It gets a little better.

3 – One out of three consumers who have scanned a QR Code have a household income of 100k per year, according to comScore.

There’s no doubt QR codes should be used on everything from Business Cards to Brochures to Direct Mail.

You can call your prospects to action and get them to download some more info and you can even have them register for an event.

Some tips…

Give them extremely clear instructions.

“Scan this code with your smartphone”

Tell them why they should scan it…

“and get 2 weeks free” – “and hold your spot because space is limited.”

Then, make sure your code leads to a mobile page.

Reinforce the call to action and the clear instructions on the mobile page.

“Great, you made it. Now, take a minute and fill in the form below to get your (wizbang gift)”

Then you give them a few bullets and tell them one more time to fill in your form.

According to International Data Corporation, by 2015 more people in the U.S. will access the web through their mobile devices than through PC’s.

Generate your mobile site and QR codes here in just a few minutes…

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About the author

Mike Dolpies Mike Dolpies (aka Mike D.) owns “Ocean View Publishing, LLC” - a diverse media/Internet Marketing and Consulting Company. He started his first business when he was just 18 years old. By the time he was 23 that business had generated well over a Million Dollars in sales and was consistently in the top 20% of its industry. He's the Author of 6 different books. His first book, “Motion Before Motivation, The Success Secret That Never Fails,” became a bestseller on Amazon.com He's been a guest on the Fox Morning News several times and has been written about in many newspapers. His work has also appeared on Entrepreneur.com and Fox Businsss.com

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