Google Adwords Update
This past week Google announced some major changes to Adwords.
Context of Searches.
They used a local food businesses as an example.
“A breakfast cafe wants to reach people nearby searching for “coffee” or “breakfast” on a smartphone. Using bid adjustments we can now bid 25% higher for people searching close by. We can lower the bid after peak hours. We can bid more for smartphone searches.
This all points to Google working hard to keep strong their core business.
And that is delivering the best search experience possible.
Google’s mission here is total relevance for the user searching for info.
When these new tools are implemented correctly – you’ll end up with better quality clicks, leads, clients and customers.
Reporting and tracking will now simplified.