Google Adwords Update
This past week Google announced some major changes to Adwords.
Their reasoning…
Google 貼牌冰箱（Google Refrigerator） (Photo credit: Aray Chen)
Multi-Device Ownership
Context of Searches.
Location.
Intent.
They used a local food businesses as an example.
“A breakfast cafe wants to reach people nearby searching for “coffee” or “breakfast” on a smartphone. Using bid adjustments we can now bid 25% higher for people searching close by. We can lower the bid after peak hours. We can bid more for smartphone searches.
This all points to Google working hard to keep strong their core business.
And that is delivering the best search experience possible.
Google’s mission here is total relevance for the user searching for info.
When these new tools are implemented correctly – you’ll end up with better quality clicks, leads, clients and customers.
Reporting and tracking will now simplified.
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About the author
Mike Dolpies (aka Mike D.) owns “Ocean View Publishing, LLC” - a diverse media/Internet Marketing and Consulting Company.
He started his first business when he was just 18 years old. By the time he was 23 that business had generated well over a Million Dollars in sales and was consistently in the top 20% of its industry.
He's the Author of 6 different books. His first book, “Motion Before Motivation, The Success Secret That Never Fails,” became a bestseller on Amazon.com
He's been a guest on the Fox Morning News several times and has been written about in many newspapers.
His work has also appeared on Entrepreneur.com and Fox Businsss.com
