GoDaddy 2012 Superbowl Commercials
Did you see the GoDaddy 2012 Superbowl Commercials?
GoDaddy’s marketing people are challenged to come up with an outrageous commercial or two every year.
2012 was no different.
What I noticed more than anything is their use of a QR Code.
Wow, am I that much of geek? That’s what I noticed? LOL!
It’s true! I am a Mobile Marketing junkie. What can I say.
GoDaddy reported an amazing record-breaking day.
Was it all the doing of the QR Code? Not sure and I doubt it.
A couple take-aways for you though…
1- I think they could’ve done a better job calling attention to the code.
Maybe an arrow or two? Words on the screen… “Scan this code and …”
So keep that in mind when you use QR Codes in your marketing. Give a clear call to action.
Take-away number 2…
Use of QR Codes. In 2009 scans of QR Codes were about 80,000 per month. End of 2011 that number jumped to 2,000,000!
And always – always be sure your codes go directly to a mobile web page that loads quickly and looks good on the small screen.
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