GoDaddy 2012 Superbowl Commercials

February 06, 2012
Mike Dolpies

Did you see the GoDaddy 2012 Superbowl Commercials?

GoDaddy’s marketing people are challenged to come up with an outrageous commercial or two every year.

2012 was no different.

What I noticed more than anything is their use of a QR Code.

Wow, am I that much of geek? That’s what I noticed? LOL!

It’s true! I am a Mobile Marketing junkie. What can I say.

GoDaddy reported an amazing record-breaking day.

Was it all the doing of the QR Code? Not sure and I doubt it.

A couple take-aways for you though…

1- I think they could’ve done a better job calling attention to the code.

Maybe an arrow or two? Words on the screen… “Scan this code and …”

So keep that in mind when you use QR Codes in your marketing. Give a clear call to action.

Take-away number 2…

Use of QR Codes. In 2009 scans of QR Codes were about 80,000 per month. End of 2011 that number jumped to 2,000,000!

And always – always be sure your codes go directly to a mobile web page that loads quickly and looks good on the small screen.

To create your mobile pages and generate your QR Codes under one roof go to…


About the author

Mike Dolpies Mike Dolpies (aka Mike D.) owns “Ocean View Publishing, LLC” - a diverse media/Internet Marketing and Consulting Company. He started his first business when he was just 18 years old. By the time he was 23 that business had generated well over a Million Dollars in sales and was consistently in the top 20% of its industry. He's the Author of 6 different books. His first book, “Motion Before Motivation, The Success Secret That Never Fails,” became a bestseller on He's been a guest on the Fox Morning News several times and has been written about in many newspapers. His work has also appeared on and Fox