Facebook and The New Nearby Feature
Actually this is not a new feature – just a relaunch and an improvement of something that has been there for a while.
Facebook has collected a ton of data over time on where users have checked-in.
It’s no secret that Facebook will now want to leverage that data.
Eventually we will end up with a local discovery tool that has its roots in “Social.”
What to do?
Be sure your business address and category are up to date.
Increase your Like base via Facebook Marketing to up your chances for “buzz.”
And… Pay attention to this as Facebook Nearby evolves.