Double C of Small Business Internet Marketing
While the Bright Shiny Objects of Social Media have been buzzing around and distracting small business owners Google
has quietly been rewarding businesses and websites that are making users happy.
Here’s what I mean…
The fundamentals of Search Engine Optimization have stayed the same over time.
But now the content on your site and how “authoritative” it is – is more important than ever.
The freshness of the content is key.
Your business blog is another form of “news.”
Your ability to share knowledge with your prospects is something Google loves.
Google owns 66.7% of the search engine market.
Content Marketing via a blog is the way to go because it constantly adds material to your site.
329 Million People read blogs each month.
Your News/Blog is sharable on other social media channels.
Your News/Blog gives you an edge in Search Engines.
Plus – Email Marketing…
So many times I see small business owners struggle with email marketing.
Commit to a regular news update to your blog and guess what…
You now have material for email marketing.
The first “C” in the double C formula is Content.
The next C is for Conversion.
Sites and Internet Marketing set up for Conversion will win every time.
Conversion is impacted by visuals, offers, wording and design.
How are you when it comes to the “Double C’s?”