Double C of Small Business Internet Marketing

July 17, 2013
Mike Dolpies

While the Bright Shiny Objects of Social Media have been buzzing around and distracting small business owners Google

Image representing Google as depicted in Crunc...

Image via CrunchBase

has quietly been rewarding businesses and websites that are making users happy.

Here’s what I mean…

The fundamentals of Search Engine Optimization have stayed the same over time.

But now the content on your site and how “authoritative” it is – is more important than ever.

The freshness of the content is key.

Blog/News Function

Your business blog is another form of “news.”

Your ability to share knowledge with your prospects is something Google loves.

Google owns 66.7% of the search engine market.

Content Marketing via a blog is the way to go because it constantly adds material to your site.

329 Million People read blogs each month.

Your News/Blog is sharable on other social media channels.

Your News/Blog gives you an edge in Search Engines.

Plus – Email Marketing…

So many times I see small business owners struggle with email marketing.

Commit to a regular news update to your blog and guess what…

You now have material for email marketing.

The first “C” in the double C formula is Content.

The next C is for Conversion.

Sites and Internet Marketing set up for Conversion will win every time.

Conversion is impacted by visuals, offers, wording and design.

How are you when it comes to the “Double C’s?”

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About the author

Mike Dolpies Mike Dolpies (aka Mike D.) owns “Ocean View Publishing, LLC” - a diverse media/Internet Marketing and Consulting Company. He started his first business when he was just 18 years old. By the time he was 23 that business had generated well over a Million Dollars in sales and was consistently in the top 20% of its industry. He's the Author of 6 different books. His first book, “Motion Before Motivation, The Success Secret That Never Fails,” became a bestseller on He's been a guest on the Fox Morning News several times and has been written about in many newspapers. His work has also appeared on and Fox

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