Mobile Website Ideas and Updates

March 27, 2013
Mike Dolpies

The numbers are climbing.

English: New Mobile Cell Phone Technology

English: New Mobile Cell Phone Technology (Photo credit: Wikipedia)

55% of U.S. adult cell phone owners use their mobile phones to access the internet.

That’s nearly double from three years ago.

More clicks too…

Clicks and interaction with Google Ads on Mobile devices rose steadily over the course of 2012.

The mobile strategy…


Think about the “screens” where your message will be seen.

The traditional “laptop.” That speedy internet and the screen we’re all used to.

But then we have to think about… “Tablets.”


Don’t stress yourself out thinking about designing one site for “desktops” and one for “tablets.”

The iPad is the most popular tablet.

While some tablets are “small” most are at least seven inches so you can build a “responsive site” for both the “desktop” and the “tablet.”

Whenever we do a website site design or re-design for a client we make the site “responsive” so you get the same experience on desktops and tablets.

Your other consideration will then be…

The “smartphone” screen.

It is this tiny screen that is always up for discussion.

My take…

Most of the time we build a separate smartphone/mobile site.

Mainly because of CONTEXT.

Stats show most visitors will give your site 5 seconds to load on their smartphone.

If you’re trying to show all kinds of images, videos, etc – load time drags out.

They won’t wait.

This is why choosing the content of your mobile site to meet the context of the visitor is key.

Less words.

Different navigation structure.

Choosing images carefully.

Famous marketing guru, Dan Kennedy has a saying…

“Message to Market Match.”

When you match a mobile web visitor to a mobile website with a message and design meant for them you meet them where they are.

Get clear on this whole mobile thing.

No confusion needed!



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About the author

Mike Dolpies Mike Dolpies (aka Mike D.) owns “Ocean View Publishing, LLC” - a diverse media/Internet Marketing and Consulting Company. He started his first business when he was just 18 years old. By the time he was 23 that business had generated well over a Million Dollars in sales and was consistently in the top 20% of its industry. He's the Author of 6 different books. His first book, “Motion Before Motivation, The Success Secret That Never Fails,” became a bestseller on He's been a guest on the Fox Morning News several times and has been written about in many newspapers. His work has also appeared on and Fox