Mobile Website Ideas and Updates
The numbers are climbing.
55% of U.S. adult cell phone owners use their mobile phones to access the internet.
That’s nearly double from three years ago.
More clicks too…
Clicks and interaction with Google Ads on Mobile devices rose steadily over the course of 2012.
The mobile strategy…
Think about the “screens” where your message will be seen.
The traditional “laptop.” That speedy internet and the screen we’re all used to.
But then we have to think about… “Tablets.”
Don’t stress yourself out thinking about designing one site for “desktops” and one for “tablets.”
The iPad is the most popular tablet.
While some tablets are “small” most are at least seven inches so you can build a “responsive site” for both the “desktop” and the “tablet.”
Whenever we do a website site design or re-design for a client we make the site “responsive” so you get the same experience on desktops and tablets.
Your other consideration will then be…
The “smartphone” screen.
It is this tiny screen that is always up for discussion.
Most of the time we build a separate smartphone/mobile site.
Mainly because of CONTEXT.
Stats show most visitors will give your site 5 seconds to load on their smartphone.
If you’re trying to show all kinds of images, videos, etc – load time drags out.
They won’t wait.
This is why choosing the content of your mobile site to meet the context of the visitor is key.
Different navigation structure.
Choosing images carefully.
Famous marketing guru, Dan Kennedy has a saying…
“Message to Market Match.”
When you match a mobile web visitor to a mobile website with a message and design meant for them you meet them where they are.
Get clear on this whole mobile thing.
No confusion needed!