KFC Bones and Your Marketing

April 07, 2013
Mike Dolpies

Last week I read an article in USA Today about some big news at Fast food giant, KFC.

Sanders remains the official face of Kentucky ...

Sanders remains the official face of Kentucky Fried Chicken, and appears on its logo (Photo credit: Wikipedia)

Serious stuff…

Turns out if their brand is going to survive they need to get rid of their bones.

That’s right. Bones in chicken is a bad thing.

Howbout dat?

And get this…

There’s a certain age group who think chicken “doesn’t have bones.”

No kidding.

Why do they think chicken doesn’t have bones?

Because Chick-Fil-A (the number 1 chicken empire), McDonald’s, Burger King, etc don’t serve chicken with bones in it.

KFC projects all bones to be gone in a couple of years.

So why does KFC need to get rid of the bones?

Mainly because bones just don’t work for the fast food crowd anymore.

They say most it needs to be packaged so it can be eaten in a car.

Yes – a sad state of affairs when it comes to food consumption habits but that’s a blog for another day and another blog all-together.

So what does this have to with your marketing?

A few take-aways.

Apparently this is a really big deal. It will be instructive to watch.

Now that you’re aware of it you can observe it with a different perspective.

It’s also interesting to think about how long this trend has been UN-folding.

How could they have spotted it sooner?

More importantly – are there any trends happening in your business right now that might cause you to have to totally rework things?

Another interesting thought…

How about assumptions?

I don’t know about you – but I would assume people understand chicken has bones.

But I guess when you look around and realize how most chicken is served it makes sense that some would think… “Bones?”

Heck, I buy breasts and thighs without bones most weeks.

The take-away = Don’t Assume!

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About the author

Mike Dolpies Mike Dolpies (aka Mike D.) owns “Ocean View Publishing, LLC” - a diverse media/Internet Marketing and Consulting Company. He started his first business when he was just 18 years old. By the time he was 23 that business had generated well over a Million Dollars in sales and was consistently in the top 20% of its industry. He's the Author of 6 different books. His first book, “Motion Before Motivation, The Success Secret That Never Fails,” became a bestseller on Amazon.com He's been a guest on the Fox Morning News several times and has been written about in many newspapers. His work has also appeared on Entrepreneur.com and Fox Businsss.com


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