Email Marketing Keeps Getting Better

March 09, 2014
Mike Dolpies

As the years continue to pass the numbers (more and more) don’t lie.


After all this time.

Email Marketing remains the lynch-pin of online marketing.

And STILL after all this time.

And after all these years.

Too many nice folks are not doing it… Or worse… screwing it up badly.

Recent Numbers…

Open Rates are up… (thanks for helping by the way!)

Clickthrough Rates are up. (more links in emails are being clicked)

Why is Email Marketing better than ever before?

91% of U.S. consumers use email daily.

Read that again.

The rise of Mobile Devices.

Did you know – outside of mobile apps most of the time spent on gadgets is using email? That’s correct.

Action Steps…

1- Decide on Frequency.

Once a week, twice a week… more? How often do you want to get in touch and add value?

2- List Building:

Through your website. Via effective lead-gen efforts. In-house. There are countless ways to legally (yes – if you do this wrong you are breaking the law) grow your contact list.

3- Take action:

One of my favorite quotes…

“If you want to run with the big dogs and pee in the tall have to get off the porch.”

Right… that’s no Emerson quote!

But it means… Do something.


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About the author

Mike Dolpies Mike Dolpies (aka Mike D.) owns “Ocean View Publishing, LLC” - a diverse media/Internet Marketing and Consulting Company. He started his first business when he was just 18 years old. By the time he was 23 that business had generated well over a Million Dollars in sales and was consistently in the top 20% of its industry. He's the Author of 6 different books. His first book, “Motion Before Motivation, The Success Secret That Never Fails,” became a bestseller on He's been a guest on the Fox Morning News several times and has been written about in many newspapers. His work has also appeared on and Fox

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