Email Marketing Tricks Do Not Work

January 21, 2013
Mike Dolpies

Nothing based on “Tricks” really works. Maybe they work to get some initial attention, but after that – not so much.

One place you see the good old “trick” approach being used these days is in email marketing.

With social media, text messaging, push notifications from apps and so much more it’s no secret rapid fire “pinging” has made it harder for your email marketing to get noticed.

So what some gurus do is resort to tricks. What they should be doing is remaining consistent with their email marketing, while also embracing other medias. Gather “likes” on your Facebook Page, Develop an App with push notifications, start building a text message list.

The trick that inspired this post?

Funny Curb Your Dog with Graphic Sign

Funny Curb Your Dog with Graphic Sign (Photo credits:

Getting an email from a well-known guru with “trickery” applied to the “from field.”

How so?

Basically, the from field was turned into a subject line…

Something like … “Amazing blah, blah, blah, blah!

Really? Amazing Blah, Blah sent me an email?

No! It was just a ploy to get the email noticed.

And yes – it worked– but worked for the wrong reasons.

The from field is one of the most important parts of the email.

Think about it…

Even if your emails are not all getting opened – at least your “from field” can still show up.

If you’re consistent and have been welcomed in – you’ll be respected for showing up on a regular basis and attempting to offer some value.

When you try to trick people on your email list with a bogus from field you might get their attention, but you’ll risk…

1- Pissing them off for trying to trick them.

2- Causing them to reach for the spam button. “Who is this sending me emails?” The “Who is this?” was my reaction. Followed by disappointment for them resorting to tricks.

Let’s just hope no other marketers follow this example as “rule” based on who used it.

Anyway! Tricks No Good! Stick to Winning Principles.

Take pride in your “from field” and take pride in being consistent. No need for tricks, Silly Rabbit!



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About the author

Mike Dolpies Mike Dolpies (aka Mike D.) owns “Ocean View Publishing, LLC” - a diverse media/Internet Marketing and Consulting Company. He started his first business when he was just 18 years old. By the time he was 23 that business had generated well over a Million Dollars in sales and was consistently in the top 20% of its industry. He's the Author of 6 different books. His first book, “Motion Before Motivation, The Success Secret That Never Fails,” became a bestseller on He's been a guest on the Fox Morning News several times and has been written about in many newspapers. His work has also appeared on and Fox

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