Custom Tabs and Facebook Advertising

October 14, 2012
Mike Dolpies

When Facebook made the switch to to Timelines for Business Pages they also introduced their apps for pages feature. Don’t let the name “Apps” confuse you. Apps on your Facebook Business Page are simply tabs.

Think of them as “Navigation Items” like on your website. Each will open into a piece of content.

One of the main uses of these “Custom Tabs” is to work them into your Facebook Ads strategy.

When placing and targeting your Facebook Ads you can choose to send the clicks to any of the tabs associated with your page. The default option is “Timeline.” When working with clients we determine the product/service being advertised and then we build a tab on Facebook to match.

I recommend you make sure your custom tab/app content matches and expands on the ad.

As you work your Facebook Ads campaigns you can change the tabs to match new ads. You can rotate the content and test new calls to action. Here are just a few examples…

facebook tabs

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About the author

Mike Dolpies Mike Dolpies (aka Mike D.) owns “Ocean View Publishing, LLC” - a diverse media/Internet Marketing and Consulting Company. He started his first business when he was just 18 years old. By the time he was 23 that business had generated well over a Million Dollars in sales and was consistently in the top 20% of its industry. He's the Author of 6 different books. His first book, “Motion Before Motivation, The Success Secret That Never Fails,” became a bestseller on He's been a guest on the Fox Morning News several times and has been written about in many newspapers. His work has also appeared on and Fox

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