Email Marketing Keeps Getting Better
As the years continue to pass the numbers (more and more) don’t lie.
Still…
After all this time.
Email Marketing remains the lynch-pin of online marketing.
And STILL after all this time.
And after all these years.
Too many nice folks are not doing it… Or worse… screwing it up badly.
Recent Numbers…
Open Rates are up… (thanks for helping by the way!)
Clickthrough Rates are up. (more links in emails are being clicked)
Why is Email Marketing better than ever before?
91% of U.S. consumers use email daily.
Read that again.
The rise of Mobile Devices.
Did you know – outside of mobile apps most of the time spent on gadgets is using email? That’s correct.
Action Steps…
1- Decide on Frequency.
Once a week, twice a week… more? How often do you want to get in touch and add value?
2- List Building:
Through your website. Via effective lead-gen efforts. In-house. There are countless ways to legally (yes – if you do this wrong you are breaking the law) grow your contact list.
3- Take action:
One of my favorite quotes…
“If you want to run with the big dogs and pee in the tall grass..you have to get off the porch.”
Right… that’s no Emerson quote!
But it means… Do something.