Vanilla Ice Email Marketing Problem

May 14, 2012
Mike Dolpies

Stop, collaborate and read this…

A while back I saw something on Facebook about a “Product Launch” Vanilla Ice was doing for a Real Estate Investment training program (or something like that).

I respect Vanilla Ice’s ability to somewhat maintain his celebrity status (in a different form of course) more than 20 years after his huge “one hit wonder.”

Out of curiosity I checked out the site and “opted in” for more information. I gave up my email address, phone number and name.

I received an email right away (which is an auto-reply) and even got a couple of phone calls.

Collecting phone numbers online is great when you make the time to follow up.

But – I will tell you what I was a little surprised about…

Vanilla Ice’s email marketingfrequency.

Vanilla Ice - Ice Ice Baby

Vanilla Ice - Ice Ice Baby (Photo credit: DavidErickson)

I mean – it’s sorta like he’s trying to make each of his emails a “one hit wonder.”

Three, four or five months between emails is never a good idea. I find it hard to believe this guy only has something to say worth an email to his list only every three months.

Once per week minimum and the occasional slack and pass to miss a week is the minimum you should be doing with your email marketing.

I could be way off (probably not) but I’d gather Vanilla Ice would be able to buy a few more convertible 5.0 Mustangs with the profits more frequent emails would produce for him.

My guess is he’s doing OK so him and his team may choose never to boost their response and the overall good-will of their list by sending out more than one email every three months.

The lesson – – As my friend and email marketing master, Ben Settle, says: email more!

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About the author

Mike Dolpies Mike Dolpies (aka Mike D.) owns “Ocean View Publishing, LLC” - a diverse media/Internet Marketing and Consulting Company. He started his first business when he was just 18 years old. By the time he was 23 that business had generated well over a Million Dollars in sales and was consistently in the top 20% of its industry. He's the Author of 6 different books. His first book, “Motion Before Motivation, The Success Secret That Never Fails,” became a bestseller on He's been a guest on the Fox Morning News several times and has been written about in many newspapers. His work has also appeared on and Fox