What Never to do on Your Facebook Business Page
I am sure we can all think of a few things never to do on Facebook as an individual… that’s a topic for a different blog post and email newsletter.
When it comes to your business page there are a few rules… but the reality is these rules are not set in stone.
They are very elastic. They bend, they stretch.
I like to joke with my wife whenever I find myself knee-deep in a disagreement with her…
“Opps, sorry Jamie, I forgot… you have been schooled in the art of Mental JiuJitsu.”
She likes to twist and bend her arguments.
Anyway…
FB Rules Subject to Bending.
1- Not a good idea to “outsource” your social media content. Why?
The best content comes from within your business.
JiuJitsu Moment: There are times when – you can do this right. But everyone has to be on the same page and you (the biz owner) must be engaged in the process.
2- Never Schedule Posts in Advance: Why? Because you just never know what will be happening in the real world at the exact moment your update goes out. No mental JiuJitsu on this one.
3- Ratios of “Content” to “Sales Messages:” There is no magic formula here. 3 to 1? 4 to 1? IDK… If it’s good… and your audience likes it… who cares if it is a sales message.
Those are my rules… If you don’t like them I have more.