No Mobile Marketing Website Equals No Business

June 16, 2013
Mike Dolpies

Saturday the wife and I had a “free-day!”

Apple iPhone 3GS, Motorola Milestone and LG GW60

Apple iPhone 3GS, Motorola Milestone and LG GW60 (Photo credit: Wikipedia)

Julia and Marissa had dance practice from 9am to 1pm.

Then a birthday party that started at 2pm.

The party was a sleep-over.

We missed the girls for sure, but we did make the best of it.

Of course Jamie had some cleaning and organizing on the agenda.

We wrapped that up just in time for her to get the girls from dance and bring them to the party.

When she got back we put our plan into action.

Our plan was pretty basic overall…

The mall in Manchester was the first stop.


And then a live comedy show.

Yea – I know the Bruins are in Stanley Cup Finals. Be being from Philly, it’s no big deal to me.

My father’s day present to myself was the new Samsung Galaxy 4.  I love it.

On the drive down to Manchester we decided to look for a restaurant.

We wanted to try a new place.

Jamie searched on her Iphone.

A few of the places she found we had already been to. We wanted something new.

She narrowed it down to two places.

She wanted to see the menus.

So she clicks on the first place.

To our disappointment she could not view the menu.

No mobile website to speak of.

Worse – the site was made with Flash so on her Iphone it was totally blank.

“NO THANKS!” She said.

If she could not at least glance at a menu she was not chancing it.

The next place still did not have a mobile website – but she did pinch and zoom her way to a menu.

She read enough of it and decided to make a reservation. The food was good. The service was good.

No. I did not sell the owners a mobile website after diner. But heck, they could use one.

And what about the place with the totally worthless site on a smartphone?

I guess they should be a prospect.

The key take-aways…

Mobile is NOW. Even though I have been encouraging mobile websites since late 2010 most still don’t get it.

This applies to just about every biz too!

The simple options…

1- If you are going through a site “redesign” (we do these for new clients very often) I recommend considering a “responsive site.” You can have a mobile website and a desktop website all in one.

Responsive design means the content is pretty much the same for all screens and the site “responds” to each screen. Think. Laptop, Ipad, Smartphone.


Option 2 – You can build a separate mobile website for smartphones.

This means we choose your content. We choose your most important information. And then we put that info in a simple to use site with a prominent “click to call” number. The mobile website is served to a smartphone browser.

Either way. Do something!

We test for mobile and can offer you a few ideas with our 48 Point Inspection.

 Internet Marketing Inspection

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About the author

Mike Dolpies Mike Dolpies (aka Mike D.) owns “Ocean View Publishing, LLC” - a diverse media/Internet Marketing and Consulting Company. He started his first business when he was just 18 years old. By the time he was 23 that business had generated well over a Million Dollars in sales and was consistently in the top 20% of its industry. He's the Author of 6 different books. His first book, “Motion Before Motivation, The Success Secret That Never Fails,” became a bestseller on He's been a guest on the Fox Morning News several times and has been written about in many newspapers. His work has also appeared on and Fox