Being a Link Fool Will Hurt Your Google Rankings

October 17, 2013
Mike Dolpies

A short while back we started doing some emails on “Google Rankings Factors.”

Google Campus 2

Google Campus 2 (Photo credit: TedsBlog)

Basically – taking a whole bunch of little (and big) deal stuff when it comes to your site organically ranking well on Google and Google Local.

First – Why have I focused on Google?

Because I’m an Android User?


Because in the month of September Google controlled 66.9% of the search market.

Microsoft (Bing) accounted for 18%.

Followed by…

Yahoo (Which uses Bing) at 11.3%.

Ask Network at 2.5%

and finally…

AOL at 1.3%

Google Rankings Matter!


The Ranking Factor we’ll talk about in this post was once again inspired by a website redesign project we’re working on.

This client works as a distributor for numerous manufactures.

Of course, these manufacturers give them a ton of resources including, images and web links to use in their sales and marketing.

And I would agree in some cases it makes sense to “link out” to other qualified websites.

In this case – web visitor can get more information on a particular product by clicking over to the manufacturer’s site.

But… and there’s always a BUT…

You can not overdo external links.


You will kill your website in the eyes of Google if you “link out” too much.

Doing so will tell Google…

“Hey, my site is no authority on this topic so we have to keep sending you to other websites, go here instead.”

Makes sense, huh?

Right… it does.

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About the author

Mike Dolpies Mike Dolpies (aka Mike D.) owns “Ocean View Publishing, LLC” - a diverse media/Internet Marketing and Consulting Company. He started his first business when he was just 18 years old. By the time he was 23 that business had generated well over a Million Dollars in sales and was consistently in the top 20% of its industry. He's the Author of 6 different books. His first book, “Motion Before Motivation, The Success Secret That Never Fails,” became a bestseller on He's been a guest on the Fox Morning News several times and has been written about in many newspapers. His work has also appeared on and Fox

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