Ideas to Get More Local Online Reviews for Your Small Business

September 30, 2013
Mike Dolpies

Last week we talked about some online marketing companies who were fined for trying to “game” the local online review system.


Promising clients “amazing” results by guaranteeing them tons of reviews.

English: Evaluation check boxes for software r...

English: Evaluation check boxes for software reviews, (Photo credit: Wikipedia)

What they did was hire people in the Philippines to write reviews.

Complicated too.

Among other things they told these “hires” to be sure to log in from different IP addresses.

All this begs the question…

Why try to game the system?

I’ll tell you why.

Because local online reviews are a good thing.

When it comes to “Local Rankings” reviews help.

So – when anything works there will always be people who try to take shortcuts.

The fact is… Getting reviews is not an easy thing.

Only 1 in 15 customers will actually give you a review when you ask for one.

Naturally, many factors can increase your odds of getting a good review beyond just asking.

A few ideas…

Have a pre-written (but customizable) email that makes it easy to remind them.

Be sure to ask them right away after they compliment you.

Add a “review engine” to your website and add a line in your email signature with a reminder.

Lastly… be sure all of your directory listings are owner-verified.

OK, that’s it for now. More another time.

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About the author

Mike Dolpies Mike Dolpies (aka Mike D.) owns “Ocean View Publishing, LLC” - a diverse media/Internet Marketing and Consulting Company. He started his first business when he was just 18 years old. By the time he was 23 that business had generated well over a Million Dollars in sales and was consistently in the top 20% of its industry. He's the Author of 6 different books. His first book, “Motion Before Motivation, The Success Secret That Never Fails,” became a bestseller on He's been a guest on the Fox Morning News several times and has been written about in many newspapers. His work has also appeared on and Fox

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