Google Principles That Matter to Your Small Business SEO
I’m continuing my series on…
Google Factors That Matter to Your Small Business SEO Results
Just like in the last one – we’re looking at a few “little things.”
In a competitive arena – all things being close to equal – these “little hinges can swing big doors.”
In the last post on this subject we talked about “keyworded domains” and whether they really mattered.
Now, let’s look at a few other principles…
Domain Registration Length
A Google patent states:
“Valuable [legitimate] domains are often paid for several years in advance, while doorway [illegitimate] domains rarely are used for more than a year. Therefore, the date when a domain expires in the future can be used as a factor in predicting the legitimacy of a domain”.
A site with volatile ownership may tell Google to “reset” the site’s history negating Links pointing to the domain. Just be careful when you buy domains from others.
On Page: The Basics
Keyword(s) in Title Tag
Keyword(s) in the Page Content
As Google has advances “Keyword Density” has become less important – but it is still used something to decide the topic of a page. Just be warned –over “stuffing” keywords will hurt you.