Google Principles That Matter to Your Small Business SEO

August 17, 2013
Mike Dolpies

I’m continuing my series on…

English: photo of someone wearing a Google NOO...

English: photo of someone wearing a Google NOOGLER hat. (Photo credit: Wikipedia)

Google Factors That Matter to Your Small Business SEO Results

Just like in the last one – we’re looking at a few “little things.”

In a competitive arena – all things being close to equal – these “little hinges can swing big doors.”

In the last post on this subject we talked about “keyworded domains” and whether they really mattered.

Now, let’s look at a few other principles…

Domain Registration Length

A Google patent states:

“Valuable [legitimate] domains are often paid for several years in advance, while doorway [illegitimate] domains rarely are used for more than a year. Therefore, the date when a domain expires in the future can be used as a factor in predicting the legitimacy of a domain”.

Domain History

A site with volatile ownership may tell Google to “reset” the site’s history negating Links pointing to the domain. Just be careful when you buy domains from others.

On Page: The Basics

Keyword(s) in Title Tag

Keyword(s) in the Page Content

As Google has advances “Keyword Density” has become less important – but it is still used something to decide the topic of a page. Just be warned –over “stuffing” keywords will hurt you.

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About the author

Mike Dolpies Mike Dolpies (aka Mike D.) owns “Ocean View Publishing, LLC” - a diverse media/Internet Marketing and Consulting Company. He started his first business when he was just 18 years old. By the time he was 23 that business had generated well over a Million Dollars in sales and was consistently in the top 20% of its industry. He's the Author of 6 different books. His first book, “Motion Before Motivation, The Success Secret That Never Fails,” became a bestseller on He's been a guest on the Fox Morning News several times and has been written about in many newspapers. His work has also appeared on and Fox

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