Google Introduces an Awesome Phone Call Tracking Tool
The Google Phone Call Tracking tool is going to be awesome!
It is about time.
Google has launched an easier and better way to track phone calls.
Up until now… Google always had some amazing tools for tracking “conversion” of leads.
Those guys and girls that fill out web-forms to request more info, book online, do a trial or request a quote.
It was simple… you would just place the “success code” on the “success page” (the success page is the page the prospect is sent to after they fill in the form). This tracking will show you the flow from start to finish…
The keyword/phrase searched.
The ad – the landing page, everything.
And most importantly… the “Cost Per Lead.”
But… and… this was frustrating for us…
Most of our clients still get a good majority of the leads/business by making the phone ring.
So until now… there were only a few ways to track the calls.
And you’d end up having to get lucky.
Well – aiming just for luck is not a good idea.
So now… Google will allow us to place a snippet of code on landing pages.
This code will generate dynamic phone numbers that are unique to the online marketing campaign.
Now… the call itself will be measure against conversion much easier.
We’ll keep you posted as we test this for our clients.